Lend-Grow is pleased to announce a new partnership with Deluxe Performance Marketing. This relationship will help Lend-Grow leverage data-driven performance marketing and sourcing capabilities to further refine and expand the Lend-Grow marketplace offerings to consumers shopping for loans. It will also enable lender partners to be more efficient with a best-in-class loan origination platform to source quality borrowers from any specific geographic location—no matter where they are, when they shop, or how they obtain their loans.
“Deluxe Performance Marketing has a robust solution to help financial services companies reap the benefits of performance direct marketing with a model that leverages all of our capabilities for full-service delivery – creative, data, execution” said Rich Walker, Executive Director of Strategy and Advisory Services for Deluxe Marketing Solutions.
Nish Krishna, CEO of Lend-Grow, gave his perspective on the partnership: “Deluxe Performance Marketing team has some of the foremost industry experts, who not only understand the nuances of marketing in a regulated industry, but also have experience leading some of the largest banks, running massive campaigns, and delivering profitable.”
Lend-Grow is a financial technology company that operates an online consumer loan marketplace. It helps consumers quickly find better deals for financial products through a network of harder-to-find local and regional lenders. Lend-Grow helps lenders build their consumer base by finding pre-qualified borrowers with a wide variety of parameters, increasing market share and sourcing quality borrowers while allowing them to retain pricing and terms. With a proprietary sourcing platform and deep lender network, Lend-Grow allows banks and borrowers to secure their future together.
Deluxe Performance Marketing is a CPA Prescreen Direct Marketing offering for Banks and Lenders. DPM develops, funds, and executes direct marketing acquisition campaigns in a cost-per-funded loan model. Deluxe Marketing Solutions brings together agency services, print and production, digital marketing capabilities, a tri-bureau prospect data asset, analytics and modeling, and a powerful reporting suite – all with consulting and client strategy support.