An online loans marketplace that connects borrowers with local lenders. Lend-Grow identifies borrowers that are otherwise going to Big Banks and FinTechs and redirects loan inquires in lender’s footprint back to them.

• Borrowers apply directly on the lender/partner’s site
• Lenders retain full control of credit, pricing, and targeting footprint
• Lend-Grow marketplace does not require IT integrations with the lender’s site.
• Lend-Grow fees are based on closed loans (not leads or approvals).

• Lend-Grow levels the playing fields for local lenders by capturing loan inquiries in lender’s footprint that would otherwise go to Big Banks or FinTech lenders.
• Lend-Grow also brings down the cost of originations for lenders. Leads are pre-qualified through a credit soft pull to match lender’s eligibility guideline. Lenders resources are thus spent only on applications that can be approved.
• Lastly, through a partnership with Lend-Grow, lenders can offer their customers a cutting edge digital experience that FinTechs often boast.

• Lend-Grow employs a proprietary hyperlocal targeting capability that its founders developed while setting up $1 billion consumer loans business at a local lender in their prior roles.
• The hyperlocal targeting uses means, needs, and readiness modeling to intercept and capture borrowers that are actively shopping for consumer loans.
• It has become increasingly difficult for smaller lenders to compete online unless they can spend millions in brand advertising or setup large digital teams. Lend-Grow puts the local lenders back in the mix to capture online loan demand.

• Unlike a loan purchase or participation, Lend-Grow helps lenders achieve loan growth while retaining full control of credit, pricing, and origination footprint.
• Lend-Grow also help lenders promote their brand while capturing market share as borrowers are redirected to apply directly on the lender’s site.
• Finally, Lenders gain a customer and relationship, not a loan. Typically, lenders should expect 12%-15% cross-sell to auto, home, and deposit products with acquired customers.

• Lend-Grow helps lenders grow their direct portfolio.
• Borrowers are redirected to the lender site for application.
• Lend-Grow does not take applications from borrowers directly.
• Lend-Grow finds borrowers that are actively looking for loans and meets lender-specified credit box criteria and redirects them to the lender’s site.

• Local lenders who value growth through direct lending instead of loan purchases or loan participations.
• Are interested in acquiring account from the millennial segment.
• Want to grow personal installment loans or student loan refinance (not in-school student loans).